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  1. Brand storytelling : put customers at the heart of your brand story

    • Bog
    65.5 ROD

    Brand storytelling : put customers at the heart of your brand story

    2020
    Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Written by the award-winning storyteller Miri Rodriguez at Microsoft, Brand Storytelling is a clear, actionable guide that goes beyond content strategy, simplifying where to begin, how to benchmark success and ensuring a consistent brand voice throughout every department. Inspiring with interviews, advice and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, it clarifies why machine-learning, AI and automation only tell one side of the story. Aligning an emotive connection with the customer's personal values, experiences and aspirations will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for long-term growth, rather than trying to win it.
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    Detaljer
    Haves: 
    830380-katalog:130564763|980|.
    Note: 
    Introduction: The science and art of storytelling 1 Brand storytelling: What is it? 2 Where do I start? 3 The magic (and magic tricks) in storytelling? 4 IMC Reimagined: Building an integrated marketing plan with story 5 The brand story hero: Put your customers at the heart of your brand story 6 If story is magic, vulnerability is the magic wand 7 Ethics in storytelling: When to use your secret weapon 8 Immersive storytelling: Exploring the story experience 9 Your best brand storytellers: Employees and influencers 10 Marketing (actually, testing) your brand story 11 Benchmarking your brand story 12 Villains and antagonists: The bad guys who want to tear down your brand story 13 The future of brand storytelling: How AI, machine learning and automation can tell only one side of the story 14 Inspire your brand story: Interviews with leading storytellers around the world
    ISBN nr.: 
    9780749490478
    Omfang: 
    xvi, 215 sider
    Udgiver: 
    Kogan Page
    Målgruppe: 
    alment niveau, voksenmaterialer
    Haves:: 
    830380-katalog:130564763|980|a
  2. Influencers and revolutionaries : how innovative trailblazers, trends and catalysts are transforming business

    • Bog
    30.11 INF

    Influencers and revolutionaries : how innovative trailblazers, trends and catalysts are transforming business

    2020
    Serie: 
    Find den her
    Detaljer
    Haves: 
    830380-katalog:130601375|980|.
    Bidrag af: 
    Sean Pillot de Chenecey
    ISBN nr.: 
    9780749498689
    Udgiver: 
    Kogan Page
    Målgruppe: 
    voksenmaterialer
    Haves:: 
    830380-katalog:130601375|980|a
  3. Identity designed : the definitive guide to visual branding

    • Bog
    65.5 AIR

    Identity designed : the definitive guide to visual branding

    2019
    Summary: "Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the worlds most talented design studios. Youll see the history and importance of branding, a contemporary assessment of best practices, and how theres always more than one way to exceed client expectations. Youll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points."--Amazon.com
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    Detaljer
    Haves: 
    830380-katalog:126309163|980|.
    Note: 
    Indhold:: Lantern (Primal Roots) ; Base (Ruhrtriennale) ; Pharus (Rio Cello) ; OCD (Ad Age) ; Rice Creative (Rooster Beers) ; Foreign Policy (Gallery & Co.) ; Underline Studio (Art Museum) ; Fedoriv (Rezult) ; Freytag Anderson (Fraher Architects) ; Bedow (Fable Skateboards) ; Robot Food (Vocation) ; Together Design (Pearson) ; Believe in (Grain) ; Jack Renwick Studio (Carpenters Wharf) ; ico Design (Burst) ; Lundgren+Lindqvist (Markus Form), Includes index (pages 287)
    ISBN nr.: 
    9781631595943
    Omfang: 
    287 sider
    Udgiver: 
    Rockport Publishers
    Målgruppe: 
    fagligt niveau, voksenmaterialer
    Haves:: 
    830380-katalog:126309163|980|a
  4. Know your onions : corporate identity

    • Bog
    75.01 DE

    Know your onions : corporate identity

    2019
    1. edition
    Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing your skills, this book is for people who have to tackle identity projects in the real world, then this is for you. This is a broad introduction to identity design – not branding – don’t worry, you’ll learn the difference. If you want book that tells you how to do it, this is for you – if you want a book about how other people have done it – then this isn’t the book for you.
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    Detaljer
    Haves: 
    830380-katalog:126622686|980|.
    Note: 
    På omslaget: Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys and Girls, Indhold: Introduction ; Thinking ; Working ; Designing ; Managing ; Trademarks ; Real World Case Study ; Consistency ; Colloquialisms
    ISBN nr.: 
    9789063695392
    Omfang: 
    200 sider
    Udgiver: 
    BIS Publishers
    Målgruppe: 
    fagligt niveau, voksenmaterialer
    Haves:: 
    830380-katalog:126622686|980|a
  5. Den handlende idé : fra storytelling til storydoing

    • Bog
    65.6 HAN

    Den handlende idé : fra storytelling til storydoing

    2019
    1. udgave, 1. oplag (2019)
    "Den handlende idé" ønsker at gøre en forskel for forbrugere og virksomheder ved at være både involverende og værdiskabende. Et brands fortælling aktiveres på en måde, der skaber værdi hos deltagerne, og den verden, de er en del af
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    Detaljer
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    870970-basis:46615905|980|.
    Note: 
    Indhold: Den nye guldalder ; Ingen verden uden handel ; Verdens bedste job ; Handel er en udveksling ; Låneluppen ; Intet liv uden reklame ; Det svenske nummer ; Reklamens guldalder ; Fodbold er en religion ; Tid til forandring ; Intet nyt under solen ; Verden uden målgrupper ; Den nye generation ; Ny mening med livet ; Alle er kreative ; Kaare og Per ; Reklamelinjen ; Den første handlende idé ; Fra målgrupper til deltagere ; Hvad er en gruppe? ; Et eksempel på et rigtigt problem ; Skoleeleverne ; Hvad er problemet? ; In vino veritas ; Den værdifulde samarbejdspartner ; Den omvendte AIDA model ; Hvorfor prøve noget nyt? ; Velux fandt et rigtigt problem ; De kommende nye medier ; Den handlende idés dag ; Det sidste ord
    ISBN nr.: 
    9788799774661
    Omfang: 
    211 sider
    Udgiver: 
    Skytsengel
    Målgruppe: 
    fagligt niveau, alment niveau, voksenmaterialer
    Haves:: 
    870970-basis:46615905|980|a
  6. The logo design idea book : inspiration from 50 masters

    • Bog
    75.01 LOG

    The logo design idea book : inspiration from 50 masters

    2019
    Forlagets beskrivelse: "Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification"
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    Detaljer
    Haves: 
    830380-katalog:126603851|980|.
    Bidrag af: 
    Steven Heller, Gail Anderson
    ISBN nr.: 
    9781786274120
    Omfang: 
    128 sider
    Udgiver: 
    Laurence King Publishing
    Målgruppe: 
    alment niveau, voksenmaterialer
    Haves:: 
    830380-katalog:126603851|980|a
  7. Tættere på en science fiction-virkelighed?

    • Tidsskriftsartikel

    Tættere på en science fiction-virkelighed?

    I: Markedsføring, 2020, nr. 6, S. 22-23
    Filmen Minority Report giver et bud på, hvordan fremtidens personaliserede markedsføring ser ud, men spørgsmålet er, om det er det både brands og forbrugere ønsker
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    Detaljer
    Haves: 
    870971-tsart:38393391|980|.
    Omfang: 
    S. 22-23
    Målgruppe: 
    gymnasieniveau, fagligt niveau, alment niveau, voksenmaterialer
    Findes i: 
    Markedsføring, 2020, nr. 6
    Haves:: 
    870971-tsart:38393391|980|a
  8. Branding

    • Artikel
    Haves:: 
    870971-faktalink:87492923|980|a
  9. Kan dit Employer Brand bestå selverkendelses-testen?

    • Tidsskriftsartikel
    Find den her
    Detaljer
    Haves: 
    870971-tsart:38394517|980|.
    Omfang: 
    S. 54
    Målgruppe: 
    gymnasieniveau, fagligt niveau, alment niveau, voksenmaterialer
    Findes i: 
    Markedsføring, 2020, nr. 6
    Haves:: 
    870971-tsart:38394517|980|a
  10. Hvordan brander du dig selv i sommerferien? : surfer, firstmover eller gourmetfreak?

    • Tidsskriftsartikel

    Hvordan brander du dig selv i sommerferien? : surfer, firstmover eller gourmetfreak?

    I: Kommunikationsforum online, 2020-07-02,
    Hvor skal du holde ferie, hvis du skal styrke dit personlige brand, og hvad skal du undgå for ikke at smadre det i sommerferien?
    Find den her
    Detaljer
    Haves: 
    870971-tsart:48578225|980|.
    Målgruppe: 
    gymnasieniveau, fagligt niveau, alment niveau, voksenmaterialer
    Findes i: 
    Kommunikationsforum online, 2020-07-02
    Haves:: 
    870971-tsart:48578225|980|a